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K18 FUNdamentals 04 – How damp should my hair be?

K18 FUNdamentals 04 – How damp should my hair be?

You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18.

 

 

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It’s us, so everything we do is intentional—like applying K18 to damp hair. It’s the sweet spot to needing less + still getting the best results. Cool.

 

So, how do you get it just right? We thought you might ask.

 

Let’s dive in.

K18 FUNdamentals 04 – How damp should my hair be?

How wet is damp hair? 

First, let’s set the record straight—what does damp hair mean? This is when your hair isn’t dripping water everywhere but still feels moist to the touch. If you’re a numbers person, we like to say damp hair should be about 65% wet. It’s clearly not dry, but your hair isn’t leaking water either. It’s the perfect sweet spot for K18 to do its thing. 

Why damp hair?

Any product applied to wet hair will mix with that excess water and get diluted. So, you end up using more than you need to—and are left with a dry and crunchy feeling. Yikes. 

 

So why not use K18 on dry hair? Well, water swells the cuticle (the outside layer of hair) to open the gates for our bioactive peptide to enter and travel to the innermost layers of hair. If the gates aren’t open, the product will stay on the surface—giving you mostly superficial repair—and who has time for that. By applying our way, you can use less, waste less, and still get the best results. Mind blowing. 

How to towel-dry safely

Wet hair is weak and vulnerable to breakage—so how do you towel-dry hair till damp without causing damage? We’re glad you asked. 

 

Here’s how we like to towel-dry freshly washed hair:

K18 FUNdamentals 04 – How damp should my hair be?

That’s how to create the perfect canvas for K18. Then apply our peptide-powered treatment and let sit for 4 minutes to activate before combing or styling. After that, you can rewet your hair, plop, blow dry or whatever you want—you do you.

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Pro Distribution Partners

Hair professionals can shop wholesale at the following distributors. Professionals within the US will also be able to shop directly from K18hair.com starting early 2021! Check back again soon for updates as we continue to expand globally.



Questions? Email us at hello@k18hair.com

Paramount Beauty Supply
USA
Salon Services Pro
USA
Salon Service Group
USA
Salonwax Pro
USA
Premier Beauty Supply
USA
Launching Soon
Ozdare - Australia
AU
 
Launching Soon
American Crew Ltd. - New Zealand
NZ
 
Launching Soon
PlayGround - Hong Kong
HK
 
Launching Soon
Session Map - Sweden
SE
 
Launching Soon
Cyprus
CY
 
Launching Soon
Belgium
BE
 
Coming Early 2021
Canada
CA
 
Coming Early 2021
Czech Republic
CZ
 
Coming Early 2021
Finland
FI
 
Coming Early 2021
France
FR
 
Coming Early 2021
Germany
DE
 
Coming Early 2021
Ireland
IR
 
Coming Early 2021
Italy
IT
 
Coming Early 2021
Netherlands
NL
 
Coming Early 2021
Norway
NO
 
Coming Early 2021
Singapore
SG
 
Coming Early 2021
Taiwan
TW
 
Coming Early 2021
UK
UK
 
Coming Early 2021
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