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our pillars

forward, collectively
freedom of
expression
for all
Champion gender-affirming haircuts, education, and safe spaces without fear of judgement or harm.
expression evolution
supporting stylists now
Show love for hair expressors by creating accessibility to resources, learning, and opportunities.
commitment to tomorrow
investing in the future
Empower exploration in biotech + support waste reduction—our path toward responsible growth.

We believe hair is everything. It’s a canvas for confidence. It’s a conduit for art. It fuels our identity. Supporting organizations from professional stylists and beyond with a shared vision is the mission of our The Future Now Initiative. We’re committed to celebrating hair health + happiness, pioneering scientific innovation, and advocating for brighter futures.

The Future Now Initiative is our way of investing back into the communities we care about. We are partnering with organizations that embody K18’s commitment to innovation and radical care: Project Q, Professional Beauty Association, Genspace, Styles 4 Kidz, and Black Voters Matter.

organizations we're supporting

the future of stylist love

PBA

The Professional Beauty Association (PBA) is a national non-profit trade association serving those in the beauty industry by advocating, supporting, and educating beauty professionals. PBA has established charitable foundations to aid those in the beauty community.

CUT IT OUT® mobilizes to fight the epidemic of domestic abuse. The Disaster Relief Fund enables salon professionals to recover following natural disasters. Look Good Feel Better is a free, national public service program that helps individuals with cancer prioritize self-esteem and confidence. Our work with PBA directly benefits our K18 community of stylists.
the future of innovation

Genspace

Genspace is the world’s first community biology lab — founded in 2009 as a place where people of all backgrounds and identities can learn, create, and grow with the life sciences. They offer education, outreach, and a membership program for lab use. Their mission is to foster a safe and inclusive community where all people – including those from non-traditional and underrepresented backgrounds – can experientially learn, boldly create, and meaningfully grow with the life sciences.
the future of expression + inclusion 

Styles 4 Kidz

Styles 4 Kidz is supporting multiracial, transracial adoptive, and foster families that lack the know-how to care for their kids' textured hair. Through workshops and training, families are equipped with the tools and resources to bolster confidence, starting at home. We’re empowering our Black and Brown communities alongside Styles 4 Kidz.
the future of self-expression

ProjectQ

ProjectQ is an LA-based, 100% inclusive and safe space, regardless of race, gender, sexual orientation, size, ability, and income. A non-profit organization that provides resources for LGBTQIA+ youth, ProjectQ offers free mentorship classes and workshops, along with free gender-affirming haircuts. By supporting this initiative, we back the promise that we believe in hair expression for all without fear of judgment or harm. We are focusing on inclusion for all.
the future of representation 

Black Voters Matter

Black Voters Matter (BVM) exists to increase power in marginalized, predominantly Black communities. By continuing our monthly donation to BVM, we’re prioritizing uplifting our Black and Brown communities. Our goal, alongside BVM, is to support social justice through voting, ultimately improving the voice, representation, and power of this community.
THE FUTURE OF HAIR CONFIDENCE

HairToStay

HairToStay is the first and only national organization committed to helping cancer patients afford scalp cooling, a revolutionary treatment that dramatically reduces hair loss caused by chemotherapy. Through their initiatives to build awareness, provide educational information and provide financial subsidies to low income patients, HairToStay can facilitate scalp cooling for as many patients as possible. By supporting HairToStay, we are empowering those undergoing chemotherapy, helping them maintain their identity and a sense of normalcy and well being.

championing sustainability

In collaboration with Plastic Bank, we are a net-zero plastic brand.
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