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these aren’t models.
they're our coworkers.

healthy hair is universal

We tapped the real people behind our brand to show you how K18 creates photo-ready results for all hair types.

how our coworkers use K18

Discover how our coworkers create their healthiest hair through UV rays, hard water, heat damage + monthly chemical services.

See how our Video Editor Griffin uses K18 to reach his hair growth goals.
Learn Marketing Manager Zoe’s routine for heat styling without worry.
See how Social Media Coordinator, Allie revives her curl pattern with our highly concentrated haircare.
Discover how K18 Educator + PRO Stylist, Alifia creates hydrated curls after damaging color services.

real results from our community

“I’ve been using K18 leave-in mask + pH shampoo for about a month and a half. My hair has never felt better. I see and feel a MASSIVE difference.”
“I really am obsessed. Helped my hair feel a lot less damaged and rough."
-Anicka P.

shop your routine

color + chemical damage

See how our coworkers restore their healthiest hair through extreme color + chemical transformations.

Learn how Senior Director of Consumer Engagement, Maram protects her color + hair health after a copper transformation.
Discover how Erin, our SVP of Global Retail Sales, combats aging, frizz, and damage from extreme bleaching services.
See how K18 Educator + PRO stylist, Andrea keeps her hair resilient through extensions + bleaching services.
Learn how our Senior Director of Visual Brand Experience, Marian changes up her look without compromising hair health.

why PROs trust K18 for every client

“If I could give this more stars I would! It’s made a huge difference in how my client’s hair looks and feels, it literally fixes it. It’s crazy how well this stuff works."
-Deanna G.
“The repair mask works great! My clients were amazed with how their hair came out. Hair feels amazing after their chemical service."
-Isela M.
“The BEST product EVER made. After 15 years in the hair industry, I’ve NEVER been this wowed by a product. This is a game changer for restoring hair, EVERY person needs this in their life."
-Brittney C.
"A must have! I encourage my clients to use the mask at home if their hair needs some extra TLC!"
-Shantel A.
"This product is a game changer, especially for blondes! I have seen some of the most damaged hair become like new again! It’s a miracle!"
-Lacey P.
"Hands down the best product I’ve used to repair damaged hair. I live by this product and my clients love it too!"
-Nicole C.

build your routine

get next-level results

Upgrade your next healthy hair transformation with a K18 PRO service from a certified stylist.
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