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The Science of Repairing Frizz, Dullness, Breakage + Split Ends from the Inside Out

Stop covering up hair concerns—repair and prevent them from within. Read More
/ products + routines

How to Use K18 With Graphic Wigs

Beauty engineer + wig artist, Alfred Lewis III, walks us through the biotech routine powering his expression. Read More
/ Future Now

We Support + Celebrate Black Freedom

This Juneteenth, learn how Black Voters Matter empowers Black communities through voter engagement. Read More
/ Future Now

Here’s to the Dads Doing Hair

This Father’s Day, see how our Future Now Initiative partner, Stylez 4 Kidz, is empowering dads to take styling into their own hands. Read More
/ Future Now

Why the Ocean’s Health Matters

Plus, how you can join the international effort to stop ocean plastic—today and every day. Read More
/ hair science

What Is Hair Elasticity + Why Does It Matter?

Plus, the biotech-backed way to maintain yours from the inside out. Read More
/ hair stories

How I Use Wigs to Push the Limits of Expression

Beauty engineer, Alfred Lewis III, gives us an exclusive look at his self-care routines and holistic approach to beauty. Read More

contributors

Salon Owner

Christine Thompson

As a professional colorist at Spoke & Weal in Los Angeles, Christine specializes in corrective color, color change, and working...

Biochemist

Karl Schmieder

Karl is a biochemist + the CEO of MessagingLab, a company that works with other Scientists to help them tell their...

Scientist

Heleen Kibbelaar

Heleen holds a bachelor's and master's degree in (physical) chemistry from the University of Amsterdam and Utrecht University in the Netherlands....

Colorist

Aura Friedman

You name ‘em, Aura has colored their hair. From celebrities like Lady Gaga, magazines like Teen Vogue, and the...

Scientist

Esther Olu

Esther Olu is an R&D formulation scientist, esthetician, educator, science communicator who is a passionate advocate for dispelling misinformation within the...

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