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get inside the world of hair

Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
more product does not equal better hair
Traditional conditioning products conceal damage. They patch up and hydrate the outer layer of hair without repairing broken bonds at the core. A temporary fix, but the damage is still there.

Traditional rebonding products patch damage. They repair broken bonds in the cortex, but they act like a hard glue, washing out with water. A temporary fix, but will wear down over time.
HAIR WAS NOT MADE FOR PRODUCT
Everything you add to your hair makes it needier, requiring more attention and product, causing more unnecessary stress to strands and so on…it’s a vicious cycle. Hair is not made to have products sitting on it.

We discovered that hair looking good does not necessarily translate into hair feeling good—and that healthy hair needs less product.
DAMAGE DOES NOT HAVE TO BE PERMANENT
K18 renews hair from the inside to heal damage by repairing the broken polypeptide chains (keratin chains) responsible for hair's strength and elasticity. This restores strength, softness, smoothness and bounce for hair like new.
K18Hair

the science

The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough—and how it can bring damaged strands back to their original, youthful state.

When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
K18Hair

the discovery

Our answer to damaged hair? The K18Peptide™. Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.

And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.
K18Hair

the difference

Our peptide employs biomimetics to get the job done. To put it simply: Biomimetics is the practice of learning from and mimicking nature. Mimicking the natural structure of keratin building blocks (amino acid sequences), our K18 bioactive peptide is recognized as natural by the hair.

It’s not washed away by water or shampoo like traditional bonding agents either, making K18 a genuine, lasting solution for damaged strands.

K18Peptide™

This patented molecular breakthrough is clinically proven to reverse hair damage in 4 minutes from:
bleach + color bleach + color
chemical services chemical services
heat heat

the result

By repairing the structural integrity of hair, not just temporarily repairing bonds, K18 renews strength, softness, smoothness, and bounce for hair that looks and feels like it did in its original, undamaged state. Oh, and did we mention…K18 only takes 4 minutes to work.

0%
original strength*
0%
original elasticity*
with just one salon treatment hair is restored to
* Results observed in a clinical study while using mist and mask as part of a bleaching treatment. Results may vary depending on hair type, quality and history.
the more damaged the hair, the more dramatic the results
*Results observed in a clinical study. Results may vary depending on hair type, quality, and history.

have questions?

we have answers.

There is alcohol in the formula. Isn’t that bad for my hair?

The three alcohols in our formula work together on a scientific level to open the hair cuticle and act as the vehicle to carry our peptide further into the innermost layers of hair to reach broken polypeptide chains. This repairs the structural integrity of hair, renewing strength, softness, smoothness, and bounce.

Why is it important to apply K18 to clean hair?

In order to work most effectively, K18 needs to be able to reach that innermost part of hair. Buildup from other product can sit on hair making it hard for our peptide to penetrate at full force. Clean hair ensures K18 can make it all the way to the inner layers reaching the polypeptide chains (keratin chains), and renewing strength and elasticity when it gets there.

Why do I need to skip conditioner when using K18?

Traditional conditioners coat the outer layers of hair in an attempt to patch up damage. This also causes buildup, making it hard for our peptide to penetrate at full force. Clarified and cleansed hair ensures K18 can make it all the way to the inner layers reaching the polypeptide chains (keratin chains), and renewing strength and elasticity when it gets there.

our research

Research led by Professor Artur M. Cavaco-Paulo at the Center of Biological Engineering,
University of Minho, and Solfarcos Technologies. Read more about the discovery of our K18Peptide™ here.
frizz-preventing peptide

Effect of a peptide in cosmetic formulations for hair volume control

International Journal of Cosmetic Science, 2017, 39, 600-609

lipid content & composition

Keratin and lipids in ethnic hair

International Journal of Cosmetic Science, 2013, 35, 244-249

hair under stress

Insights on the mechanical behavior of keratin fibrils

International Journal of Biological Macromolecules, 2016, 89, 477-483

altering the shape of hair

Changing the shape of hair with keratin peptides

RSC, Adv., 2017, 7, 51581-51592

scanning the proteome

Peptide- protein interactions within human hair keratins

International Journal of Biological Macromolecules, 2017,101 805-814

peptide-keratin binding

Molecular modeling of hair keratin/peptide complex

Proteins, 2012, 5, 1409-1417

Pro Distribution Partners

Hair professionals can shop wholesale at the following distributors. Professionals within the US will also be able to shop directly from K18hair.com starting early 2021! Check back again soon for updates as we continue to expand globally.



Questions? Email us at hello@k18hair.com

Paramount Beauty Supply

USA

Salon Services Pro

USA

Salon Service Group

USA

Salonwax Pro

USA

Premier Beauty Supply

USA
Launching Soon

Ozdare - Australia

AU
 
Launching Soon

American Crew Ltd. - New Zealand

NZ
 
Launching Soon

PlayGround - Hong Kong

HK
 
Launching Soon

Session Map - Sweden

SE
 
Launching Soon

Cyprus

CY
 
Launching Soon

Belgium

BE
 
Coming Early 2021

Canada

CA
 
Coming Early 2021

Czech Republic

CZ
 
Coming Early 2021

Finland

FI
 
Coming Early 2021

France

FR
 
Coming Early 2021

Germany

DE
 
Coming Early 2021

Ireland

IR
 
Coming Early 2021

Italy

IT
 
Coming Early 2021

Netherlands

NL
 
Coming Early 2021

Norway

NO
 
Coming Early 2021

Singapore

SG
 
Coming Early 2021

Taiwan

TW
 
Coming Early 2021

UK

UK
 
Coming Early 2021

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