where biotech meets haircare
bleach + color
chemical services
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get inside the world of hair
Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
the science
The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough—and how it can bring damaged strands back to their original, youthful state.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
the discovery
Our answer to damaged hair? The K18Peptide™. Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.
And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.
hair strength where it matters
The breakage along the y-axis (length) must be repaired or reconnected in order to restore hair strength and elasticity or as we like to call it: genuinely healthy hair.
when using K18 mist and mask as part of a bleaching treatment
the more damaged the hair, the more dramatic the results
have questions?
we have answers.
There is alcohol in the formula. Isn’t that bad for my hair?
The three alcohols in our formula work together on a scientific level to open the hair cuticle and act as the vehicle to carry our peptide further into the innermost layers of hair to reach broken polypeptide chains. This repairs the structural integrity of hair, renewing strength, softness, smoothness, and bounce.
Why is it important to apply K18 to clean hair?
In order to work most effectively, K18 needs to be able to reach that innermost part of hair. Buildup from other product can sit on hair making it hard for our peptide to penetrate at full force. Clean hair ensures K18 can make it all the way to the inner layers reaching the polypeptide chains (keratin chains), and renewing strength and elasticity when it gets there.
Why do I need to skip conditioner when using K18?
Traditional conditioners coat the outer layers of hair in an attempt to patch up damage. This also causes buildup, making it hard for our peptide to penetrate at full force. Clarified and cleansed hair ensures K18 can make it all the way to the inner layers reaching the polypeptide chains (keratin chains), and renewing strength and elasticity when it gets there.
