get inside the world of hair
Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
the science
The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough—and how it can bring damaged strands back to their original, youthful state.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
the discovery
Our answer to damaged hair? The K18Peptide™. Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), our revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains.
And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.
And because our peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.
the difference
Our peptide employs biomimetics to get the job done. To put it simply: Biomimetics is the practice of learning from and mimicking nature. Mimicking the natural structure of keratin building blocks (amino acid sequences), our K18 bioactive peptide is recognized as natural by the hair.
It’s not washed away by water or shampoo like traditional bonding agents either, making K18 a genuine, lasting solution for damaged strands.
It’s not washed away by water or shampoo like traditional bonding agents either, making K18 a genuine, lasting solution for damaged strands.
K18Peptide™
bleach + color
chemical services
heat
the result
By repairing the structural integrity of hair, not just temporarily repairing bonds, K18 renews strength, softness, smoothness, and bounce for hair that looks and feels like it did in its original, undamaged state. Oh, and did we mention…K18 only takes 4 minutes to work.
the more damaged the hair, the more dramatic the results
have questions?
we have answers.
There is alcohol in the formula. Isn’t that bad for my hair?
The three alcohols in our formula work together on a scientific level to open the hair cuticle and act as the vehicle to carry our peptide further into the innermost layers of hair to reach broken polypeptide chains. This repairs the structural integrity of hair, renewing strength, softness, smoothness, and bounce.
Why is it important to apply K18 to clean hair?
In order to work most effectively, K18 needs to be able to reach that innermost part of hair. Buildup from other product can sit on hair making it hard for our peptide to penetrate at full force. Clean hair ensures K18 can make it all the way to the inner layers reaching the polypeptide chains (keratin chains), and renewing strength and elasticity when it gets there.
Why do I need to skip conditioner when using K18?
Traditional conditioners coat the outer layers of hair in an attempt to patch up damage. This also causes buildup, making it hard for our peptide to penetrate at full force. Clarified and cleansed hair ensures K18 can make it all the way to the inner layers reaching the polypeptide chains (keratin chains), and renewing strength and elasticity when it gets there.
