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Jan 28, 2022 /K18 FUNdamentals, products + routines

FUNdamentals 03: Where to use K18 mask

You know what's fun? When your product works. We'll be breaking down key info + recommendations weekly to help you get the most out of K18. Read More

The good ol’ hair wash day—easy in theory and exhausting in practice. Coupled with the confusion of knowing when to use what product, a simple routine turns into a whole ordeal.  

So, we did something about it. Hair routines look a little different with the K18 mask—think less steps to dread + more self-expression without damage.  

Now, that’s hair-changing 

So, where exactly does the K18 mask it fit into your routine? Let’s break it down. 

FUNdamentals 03: Where to use K18 mask

K18 hair routine 

We know hair routines are not one-size-fits-all, but it helps to see how people use the K18 mask in their specific process.  

Maybe someone uses the K18 mask to liberate their natural texture, that looks like this: 

FUNdamentals 03: Where to use K18 mask

Maybe someone uses it as part of perfecting their curls:

FUNdamentals 03: Where to use K18 mask

And maybe someone uses it to express themselves by changing it up:  

FUNdamentals 03: Where to use K18 mask

No matter what your routine looks like, the K18 mask fits right after shampoo, and before any combing, product, or styling. Now, it’s time to make this routine YOURS—here’s a step-by-step breakdown of using the K18 mask in your hair routine.  

In the shower 

Shampoo your hair and scalp. If you’re a heavy product user or are exposed to hard water in your area, try our PEPTIDE PREP™ detox shampoo. This deep clean will remove excess oils, product buildup, and metals that could prevent our K18PEPTIDE™ from reaching the innermost layers of hair. 

Next, you're ready to apply the K18 mask. Already? Yup, this is a treatment you'll apply to clean, towel-dried damp hair. 

Wait, but what about conditioner? Conditioner coats the hair and can prevent the K18 mask from penetrating properly. So, when using the K18 maskyou do not condition. Yes, skipping conditioner may sound scary—but most find they don’t need it after using K18, and if you do, you can always add a leave-in after the initial 4 minutes like the first routine above!  

Out of the shower 

Towel-dry your hair til' it’s damp. What does this mean? Damp hair means your hair isn’t dripping water everywhere, but still feels moist to the touch.  

Now, this is when you use the K18 mask 

To use it, start with just one pump of the full-sized K18 mask (3 pumps of the mini K18 mask) and work it evenly into hair from ends to roots. Only add more as needed—this is a highly-concentrated formula, so you’ll need way less than traditional masks or even conditioner.  

We like to say use a maximum of 3 pumps of the 50ml K18 mask, and 9 pumps of the mini K18 mask. Let sit for 4 minutes to activate before combing or styling. This is your time to, oh we don’t know, maybe scroll the K18 social or have a mini science lesson on our blog… you do you.  

And then bam, you’re good to go with healthy hair like new.  


See ya soon for more FUNdamentals


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