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Earth Day 2022

Earth Day 2022

We want to be clear, sustainability is not just a buzzword here—it’s a way of being. When we signed up to be part of this convo, we wanted to take a bite out of something we know and love, something we could really make a difference in. And that’s through the lens of hair—it’s us after all. It’s what we know, it’s what we love, and it’s how we can make a meaningful impact.

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We love looking back and looking forward to all the progress we're determined to make toward a more sustainable haircare industry and world. Let's review how far we've come and the work left to do.

Earth Day 2022


Less is more for your hair + the planet

Our goal is simple: Maximize expression, minimize damage to hair + the planet. The current industry conversation drives over-consumption and waste with a narrative that encourages the need for excess usage. The result? 145 million tons of plastic waste every year from the beauty industry alone. Yikes.

Our answer to wasteful routines—developing highly-concentrated formulas that understand the biology of your hair. All so you can use less product, waste less energy, and less resources. Simply put, healthy hair needs less. We don’t know about you, but that sounds sustainable to us.


Our impact


We’re not stopping there—we’ve taken a pledge to go further by partnering with Plastic Bank, an incredible organization dedicated to building ethical recycling ecosystems that stop ocean plastic and improve lives in coastal communities. 

 

Here’s how we’ve offset our plastic footprint in partnership with Plastic Bank.  

Earth Day 2022

Together, we’ve impacted 560 collectors in 16 coastal communities all over the world. Woah. So, where does this ocean plastic go? We thought you might ask.

Earth Day 2022


Plastic Bank’s closed-loop supply chain


We’re supporting the regenerative society by helping Plastic Bank reimagine ocean plastic as a resource. Instead of polluting our waterways, this collected plastic gets reintroduced into the global manufacturing supply chain. Also, collectors in vulnerable coastal communities get paid immediate, above-market bonuses to help create a path out of poverty for them, and their families. 


It doesn’t stop there—where we are today is only a steppingstone, and that’s our promise. In the coming years we will go further, pushing boundaries in the battle for our planet. And as we grow (yay) the amount we’re able to collect with Plastic Bank grows too (cool).  

 

Happy Earth Day!

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Pro Distribution Partners

Hair professionals can shop wholesale at the following distributors. Professionals within the US will also be able to shop directly from K18hair.com starting early 2021! Check back again soon for updates as we continue to expand globally.



Questions? Email us at hello@k18hair.com

Paramount Beauty Supply
USA
Salon Services Pro
USA
Salon Service Group
USA
Salonwax Pro
USA
Premier Beauty Supply
USA
Launching Soon
Ozdare - Australia
AU
 
Launching Soon
American Crew Ltd. - New Zealand
NZ
 
Launching Soon
PlayGround - Hong Kong
HK
 
Launching Soon
Session Map - Sweden
SE
 
Launching Soon
Cyprus
CY
 
Launching Soon
Belgium
BE
 
Coming Early 2021
Canada
CA
 
Coming Early 2021
Czech Republic
CZ
 
Coming Early 2021
Finland
FI
 
Coming Early 2021
France
FR
 
Coming Early 2021
Germany
DE
 
Coming Early 2021
Ireland
IR
 
Coming Early 2021
Italy
IT
 
Coming Early 2021
Netherlands
NL
 
Coming Early 2021
Norway
NO
 
Coming Early 2021
Singapore
SG
 
Coming Early 2021
Taiwan
TW
 
Coming Early 2021
UK
UK
 
Coming Early 2021
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