FUNdamentals 13: What does “style as usual” mean?
You know what's fun? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18.
Read MoreSo you got yourself some K18—congrats, BTW—applied it to your freshly washed hair and waited 4 minutes. Now what? Well, the choice is yours.
It takes just 240 seconds for our leave-in to work its way to your hair’s innermost layers, seal the biomimetic peptide in, and reconnect broken polypeptide (keratin) chains. After these 4 minutes our peptide is where it needs to be, so you can feel free to style as “usual”... basically, just do your thing.
K18 was engineered to work within every hair routine or salon service so you can keep your self-expression routine without sacrificing hair health.
This could look like: Rewetting it. Adding Curl Cream. Drying it. Adding oil or a serum. Straightening it. Curling it. You do you.
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If you want to hop back in the shower and add conditioner, who are we to stand in your way? Once our K18PEPTIDE™ is where it needs to be, your results will last no matter what the rest of your routine looks like—and we mean it.
So what are you waiting for? Go nuts.
See ya soon for more FUNdamentals.
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