Protein overload is a big buzzword that’s been passed around the haircare industry over the last few years. And we get it, who wants that dry brittle feeling that can wreak havoc on hair? Not us, not you. 

Good thing is you don’t have to worry about that around here. We’re engineered differently than most hair repair products. 

Is it magic? Nope, just biotech. Let’s break it down. 

Let’s go beyond the buzzword—what’s the deal with protein? This biological molecule is made up of amino acids linked together into long chains. It makes up hair’s structure, and is responsible for hair’s core strength and elasticity. If protein is naturally found in hair, what’s the bad rap all about? 

Well, the answer to brittle breakage is in where these protein treatments are working in or on the hair fiber. That’s where size comes in.  

The secret is allll in our biomimetic K18PEPTIDE™, a short amino acid chain aka a baby protein that’s just the right size, sequence, and molecular structure to penetrate the hair cuticle and reach the innermost layers of hair. Since we work on the molecular level, our biomimetic peptide can reach damage sites, (and avoid buildup in the wrong areas) no problem. 

No surprise here, we did all this for a reason. By mimicking the natural structure of polypeptide (keratin) chains, our peptide is recognized as natural for lasting + progressive results with continued use. Formulation matters, too—without the right delivery system, even tiny peptides that do squeeze in won’t go far.

But what if you’re using K18 and still get that dry, brittle feeling? Well, it might be buildup, baby. Traditional cosmetic chemistry (re: most of your other hair products) focuses on coating the hair to look + feel better, which can sometimes lead to buildup on the hair’s surface. Especially combined with hard water, this buildup can result in a cement-like coating that may make hair look + feel dull, dry, limp, and brittle. Sound familiar? 

It doesn’t stop there. Buildup can prevent any product you put on top (like K18) from penetrating the cuticle, so it just joins the buildup party—contributing to that brittle, dry feeling and turning your hair into a 7-layer buildup dip. Yikes.