Meet AirWash™: The Reinvention of Dry Shampoo

Forget everything you thought you knew about dry shampoo: the buildup, the white cast, the heavy fragrances, and aerosol.

Powered by revolutionary odorBIND™ smart-release biotechnology, our NEW non-aerosol, scalp-friendly formula doesn’t mask odors—it’s scientifically proven to recognize, suspend, and eliminate them and replace odor with a subtle, easily layered fragrance.

Translucent microbeads (made from naturally occurring, mineral-based silica—not plastics) sponge up excess oil without leaving white cast or starchy buildup behind, so all hair types and colors can get an extended clean for up to 3 days and prioritize scalp health at the same time.

But how does it work? Let’s take a look at the science behind this formula.

In short, K18 bioscientists found the strongest odor-detection system in nature and used its mapped genome from DNA databases + synthetic biology to create a NEW odor-control molecule: odorBIND™. This type of future-thinking formulation is unique to synthetic biology—only through genome mapping are we able to pick what features we’d like to see in a beauty product, find how they appear in nature, and then recreate them in the lab. This keeps the products vegan, cruelty-free, and easier on the planet’s resources. Pretty cool, right?

K18 co-founder and CEO Suveen Sahib explains why he’s so excited about AirWash™and the possibilities it represents for the future of haircare and beauty:

"Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression.

Now, we're thrilled to introduce AirWash™, our latest innovation set to transform the traditional dry shampoo scene with our cutting-edge odorBIND™ biotechnology. It's a game-changer for both our loyal followers and newcomers alike, promising a fresh take on haircare."

Ready to try the reinvention of dry shampoo?