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California Residents - Notice of Financial Incentive

K18 Hair Sweepstakes

To enter the K18 Hair Sweepstakes and be eligible for the prize, you must submit an entry form with your personal information, including your name, salon, and email address. Because you are required to enter your personal information for entry, the K18 Hair Sweepstakes may qualify as a “financial incentive program” under California law. The material terms of the sweepstakes are set forth in the K18 Hair Sweepstakes Official Rules, available here.

You can opt-in to the sweepstakes by submitting an entry form. You have the right to withdraw from the sweepstakes at any time by contacting us at You can also opt-out of any marketing or promotional communications that you receive from K18 by following the opt-out instructions provided in the communication, or by contacting us at Please view our Privacy Policy, click here, for more information about our privacy practices and the choices that you have with respect to your personal information.

K18 is offering this sweepstakes because, among other things, the value of your personal information to us is reasonably related to the value of the sweepstakes prize and your chance to win the sweepstakes. This value is based on the expense of offering the sweepstakes to entrants, along with other factors such as whether and to what extent you take advantage of (or opt-out from) any offerings, the total number of entrants, and whether we are able to use the data we collect from you.

If you have any questions, please contact us at

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