Biology-first haircare uses biotech + biomimetics to unlock new and lasting solutions to solve hair concerns with patented tech, problems that traditional cosmetic chemistry has only covered up.
Using biotech, we recreate in the lab exactly what all hair types need to stay soft, strong, and bouncy—nothing more, nothing less—for optimal effectiveness in fewer steps, with fewer ingredients, and in less time.
With the right technology, everyone can have their healthiest hair.
Everything we do starts with biology. Our formulas pick up where your hair’s biology leaves off.
Nature is the original trendsetter. Biomimetics draws inspiration from naturally occurring solutions and adapts them to address human challenges with biotech.
The practical application of our biology-first formulation philosophy. Using biotech, we recreate nature’s solutions in the lab to deliver healthier hair for all while staying vegan, sustainable, and cruelty-free.
