Welcome to the We C You safe space, we’re SO glad you’re here. 

In a world where curls and coils are tamed, shamed, and pushed into their own haircare aisle, it’s about time our hair takes up space, stands out, and experiences its full glory. We made this space for you to talk, learn, ask questions, and be unapologetically natural. So no matter what comes your way, we’ll tackle it together. 

Picture this: you’re walking down the curly + coily haircare aisle to restock your usual routine. Conditioner, check. Curl butter, got it. Styling cream, snagged. These products may have unique places in your haircare ritual, but there’s a common thread. They’re all formulated with traditional cosmetic chemistry that covers up damage by “taming” our strands—ignoring the damage on the inside of our hair. So instead of the frizz-free hydration you were shopping for, you get weighed-down, dehydrated, and brittle curls + coils. 

There are other products that go a little deeper, bond builders patch broken disulfide bonds right below hair’s surface but those results usually wash away after the first shower or wetting. Because of where these products work, this isn’t deep enough for true hair repair. Our hair needs products that work on the molecular level—where damage and hair are all the same. 

Yep, the structures inside the hair fiber are the same on every hair type (even though they look different on the outside…more on that here.) Think of hair like a variety pack of mechanical pencils, they come in all kinds of colors, but have the same lead on the inside. 

With this understanding of hair’s biology, we engineered molecular repair technology that works in a different way to deliver true, lasting, and progressive damage repair. Since it works on the molecular level, it works on every hair type, even curls + coils, with no second-guessing needed.