Still? Tap? Sparkling? You can pick what water you drink, but what about the water your hair is drinking?
There are all kinds of metal + mineral ions found in water— and metals like copper can leave hair dull, damaged, and even green. Copper, not chlorine, is actually the culprit for green swimmer’s hair (you can read all about the science behind that here).
So even though it’s kind of unusual for a detox shampoo to focus on things other than product buildup, we formulated ours to tackle this major metal in addition to product, dirt, and oils. Because things like copper and other trace metals are also forms of buildup, sitting on the hair and wreaking havoc.
Which got us to thinking, instead of worrying about taking a dip in the pool, why not just create an optimized shampoo formula that tackled more kinds of buildup for cleaner hair? Kind of genius.
time to detox
When you’re ready to reset your hair, our detox shampoo has copper and other trace metals handled. This color-safe lather cleanses effectively in hard water, tackling common metals like Copper, Nickel, Cadmium, Lead, Zinc, and Iron without being harsh on the hair and scalp. Just one wash removes 76% copper on hair*, preventing reactive damage for healthier hair, and more even, vibrant color. Since we’re overachievers, it also removes 99% product buildup and 95% sebum.
We also optimized the formula with a pH range of 3.8–4.2 to keep the hair and scalp environment in balance, and maintain hair color + moisture levels without leaving stuff behind. This intentional shampoo uses ingredients that understand the hair to clean with less—just 17 ingredients + our peptide for a superior clean without compromise.
So, while copper in your water can be a drag, the good news is, just one wash of our PEPTIDE PREP™ detox shampoo reduces that significantly along with other kinds of buildup, so you can keep on expressing yourself with a clean hair canvas.
See ya soon for more FUNdamentals.
*results observed on bleached hair tress after 1 wash with detox shampoo
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