I have a very big job. It is my life’s work to bring cheer to as many people as possible, to ensure the holidays are not just merry, but also jolly. 

There is a lot that goes into being Santa Claus, but nothing feels more important than maintaining the iconic look everyone knows and loves. Crisp red velvet with a tasteful white-fur-trim, black boots shiny enough to see your reflection, a perfectly puffed pom pom at the tip of my crimson hat and of course, the thing that separates me from your standard mall Santa: my fluffy white beard. 

While I can always call one of my trusted elves in to shine up my boots or trim the fuzz off my red suits, my hair and my beard are my responsibility, and K18’s biotech-powered lineup is the only one that has made a difference on my aging white hair—I’m 1,755 years old, but you wouldn’t know it by my hair health! I thank the love of my life, Mrs. Claus, for putting me onto it. I’ve always said: no gatekeeping allowed on the North Pole. 

All the elves have since become big fans, with their penchant for fun hair colors, K18 reverses all that bleach + color damage in just 4 minutes* which works well because they are extremely busy. All the world’s toys aren't going to make themselves!

“It’s just like the beard he had back in 1858,” says Mrs. Claus. “But to be honest…it’s never been this soft.”

I have always admired true innovation (why else employ thousands to invent toys in my workshop the other 364 days a year?) Just like my elves, who have found magical ways to make wooden trains run all on their own and tiny toys fly (I believe you call them…drones?), the team at K18 has invented a new biology-first solution for damaged hair. The patented K18PEPTIDE™ is a biotech breakthrough that reconnects broken keratin chains and makes hair like new* again. 

Between the snowstorms, sleigh rides, icy crosswinds, cookie crumbs, and emergency rooftop landings, Santa’s beard goes through a lot around the holiday season. 

for the first time ever, santa’s full routine

leave-in molecular hair repair mask keeps my white beard feeling touchably soft + shiny for all those tender little baby hands reaching up to pull on it while I’m gathering everyone’s Christmas wish lists. It used to feel wiry and damaged, now it is soft as a reindeer coat. I love how the patented K18PEPTIDE™ rebuilds keratin chains from the inside out in just 4 minutes*—I’m rather in demand around this time of year and I can’t be dilly dallying in the shower for an hour. 

HeatBounce conditioning heat protectant ensures my hair is conditioned and tangle-free. I don’t very well have time for matts while I’m flying around the world on reindeer-pulled sleigh, do I? To deliver gifts globally in 24 hours, I travel at extremely high speeds (over 6,650,807 mph) and HeatBounce protects deeper than ever before so I don’t have to worry about all that UV damage flying so close to the sun. 

AirWash™ dry shampoo to keep my hair + scalp fresh for up to 3 days* Say what you will about my signature outfit, but a velvet hat is far from breathable. To keep sweat + odor at bay, I swear by AirWash™.

PEPTIDE PREP™ detox shampoo, this is the only shampoo I trust to handle the North Pole’s hard water + get all that damn chimney soot out of my hair. It removes 99% of product buildup + clarifies my hair without stripping it. 

So folks, there you have it. My K18 essentials, just in time for Christmas. If my elves knew the patented formulas, trust it would be showing up in everyone's stockings this year. But alas, I’m buying it off the website like the rest of you. Thank goodness for afterpay!