Sustainability

less is more for your hair + the planet

Powered by biotech - not natural resources - K18 delivers just what healthy hair needs, without the fillers or extra products it doesn't.

intentional design

we develop

with an understanding of biology sO all our products work effectively and require less.

we engineer

highly concentrated formulas to rethink the average routine and mitigate overconsumption.

we challenge

the need for more with the question, can we accomplish the same or better results with less?

our philosophies

less is
more for
your hair +
the planet

Damaged hair is resource thirsty hair.
All the things we rely on to make it look and feel better all contribute to waste + energy spent (think harsh chemistry, mechanical manipulation, extreme heat).

By creating healthy hair that needs less, you waste less energy and less resources.

biotech is the path forward to a more sustainable future

Cosmetic chemistry + traditional product development processes are resource heavy. Moving toward a world that can more heavily rely on biotech production will reduce waste and demand on an already-taxed supply chain.

Authenticity over buzzwords + fads

We’re not interested in being trendy, we’re interested in being better. Our goal is simple: Maximize expression, minimize damage to hair + the planet

We believe it is our duty to work toward actively operating in a more responsible way within the haircare industry, the beauty space, and the world

We believe in being open about what we can do and what we can’t. It is our mission to find our unique voice in the sustainability conversation. Where we are today is only a stepping stone, and that‘s our promise.

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